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Internet Marketing with WordPress

Book Description With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture [...]

The McGraw-Hill 36-Hour Course: Online Marketing

Book Description A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online [...]

WordPress Bible, 2nd Edition

Book Description Get the latest word on the biggest self-hosted blogging tool on the market Within a week of the announcement of WordPress 3.0, it had been downloaded over a million times. Now you can get on the bandwagon of this popular open-source blogging tool with WordPress Bible, 2nd Edition. Whether you’re a casual blogger [...]

WordPress 24-Hour Trainer, 2nd Edition

Book Description The eagerly anticipated second edition, completely updated for WordPress 3.1 As an open source content management system, WordPress allows users to easily build feature-rich web sites with no programming experience. This unique book-and-video package is a friendly, self-paced beginners guide to the latest release of WordPress. Lessons are focused on practical, everyday tasks [...]

Mastering Search Analytics

Book Description Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, [...]

Internet Marketing Start to Finish

Book Description This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show you how [...]

Internet Marketing: An Hour a Day

Book Description Proven, task-based approach to developing winning internet marketing campaignsIf you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects [...]

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